New Generation Prefer to Choose Modern Car Entertainment System First Over Car Brand

A new study found out that across the board, brand loyalty is declining. In a research, it suggested that shoppers today prefer multimedia technology for their cars over brand.

The study found out that over the last years, car buyers prefer to purchase cars with the latest multimedia features and modern car entertainment system than choosing for a particular car brand.

The research firm GfK Automotive’s Automotive Intentions and Purchase study, a monthly survey way back to the early 1980s discovered that only 48 percent of respondents in 2011 plan to buy the same brand of car that they already have. That’s actually 7 percent lower than the previous decade.

Said research firm split the responses among different age groups from baby boomers and pre-boomer, Generation X and Generation Y.  The last two which are approximately at the age of 15 to 45 had the least loyalty intentions while the first two still prefer for car brands. Unfortunately, it still drives the over-all loyalty down in the market according to the senior vice-president of GfK, Dough Scott.

Scott further said that technology in car is replacing its brand. He cited another GfK study which found that the youngest portion of Gen Y (teenagers and early twenties) put gadgets over cars among must-have needs. Scott was surprised since it was the first time ever that car came as a second choice.

Recently, every vehicle of the previous month’s top 15 sellers offers USB or iPod integration and Bluetooth phone connectivity. The same makes up for almost one third of all cars sold. For the 2012 model year, only 11 out of the top 15 offer Bluetooth audio streaming for applications like Pandora internet radio and only 4 feature smartphone app platform such as Chevrolet’s MyLink, Ford’s Sync AppLink and Toyota’s Entune.

Now, since the automakers finally found out that people of today most prefer to choose cars with the latest car entertainment system than a car’s brand, some automakers are already attempting to go out on a nutshell. In fact, Ford Sync has had Bluetooth streaming audio since 2007. Such innovation boosts Ford’s loyalty rates among Gen Y much higher than most Detroit and Japanese competitors.

However, Ford missed to take note that accomplishment matters following initiative. Ford has had its share of strikes with buggy electronics giving said automaker with low impression in the J.D. Power and Associates’ Initial Quality Study and in the latest Consumer reliability ratings.

Though Ford didn’t able to make a good hit in staying ahead with technology, it still showed an example that automakers can bring back the weakening brand loyalty into life.

Meanwhile, Brands like Hyundai are currently on track in generating more staying power not only for the generation y but as well as with the other generations of car buyers.

People may now expect the best car entertainment system and modern technology without sacrificing their car loyalty brands.

How Car Entertainment System Installation Vastly Affects Its Overall Sound Quality

Home and car entertainment system has nothing different from each other. They both possess exactly the same sort of sound effect.

However, in a car’s sound system installation process, an overall sound quality can be greatly affected through installation process.

Over the years, though a massive selection of car audio system is always being launched in the market pairing every vehicle’s latest models, its usual set up remains to be constant.    

Usually, a car audio system consists of basic units such as amplifier that supplies power towards the subwoofers which in turn drive effectively and subwoofers that are with speakers that usually add their effects and make a difference.

Subwoofers generally alter sound production within the stereo system. An enclosure is used to get the maximum bass production and excellent sound quality from subwoofers. Enclosures are used to create low-end frequency tone significant for any bass-driven music. Each amplifier and subwoofer should be exact same power assessment and output. Therefore, it is always important to bring them together.

It is important to know what makes up a car entertainment system to fully understand how its installation vastly affects its overall sound quality. See its important basic units below and its functions:

Subwoofers – its installation actually expenses a lot of cash. Installation charges vary depending on where you desire to place it.

Vehicle Receivers – if a vehicle receiver owns an older version, it needs to be upgraded. For other devices such as iPod and MP3, its CD player’s compatibility must need to be checked.

High Quality Speakers – it adds good acoustic to film and music. Therefore, viewers can enjoy movies at its best.

Vehicle Amplifiers – it helps the car entertainment system delivers its greatest sound. Amplifiers boost signal from receiver which assists speakers to function at its full capacity.

LCD Television – a headrest or flipdown LDC TV could be a great choice. It adds thrill to the car’s overall sound system.

DVD Player – it should be mounted under the seat wherein it can stand against bumps and disturbances while traveling. This is a perfect attempt in clarifying the installation and speculation from the car audio system in brief. 

If you have these above-said units for your car entertainment system, you will definitely enjoy a high quality over-all sound system as you are in your own home theater.